There’s a lot of lip service paid in business to the concepts of CSR, cause marketing, and generally doing good at the expense of pure bottom-line profit.
In the early days of these concepts many brands and companies embarked on programs that ultimately ended up being nothing more than whitewashing.
They were token efforts to cover up a problem or massage a perception – not integrated, transparent, and authentic attempts to address and change situations and impact the wider world.
However, modern branding, marketing, and reputation require true authenticity. Lip service will no longer do – if it ever did.
That’s why PRWeek has gathered together top-level CEOs and C-suite executives from Fortune 300 companies to debate this crucial issue in New York City on September 16.
These stellar individuals include Justin Skala, North America president of Colgate-Palmolive; Stan Bergman, CEO of $10 billion dental supplies company Henry Schein; Michael Rouse, VP, diversity, philanthropy and community affairs at auto giant Toyota; David Simnick, CEO & co-founder of innovative one-for-one marketing startup SoapBox Soaps; and Margarette Purvis, CEO of Food Bank For New York City.
Some of the other companies and organizations that represent best practice in authentic business and will be represented on the speaker lineup include Johnson & Johnson, Cargill, GE, L’Oreal, Statoil, and the Global Alliance for Clean Cookstoves.
PRWeek’s ‘Good Business, Better Business’ conference might just be the most important event you ever attend in terms of understanding a crucial issue for business today and learning transferable measures and strategies you can take back to your own organization.
In addition, PRWeek is donating 100 meals to New Yorkers in need for every registration to the conference, so you too will be doing your bit to give back.
Here are 9 reasons why you can’t afford to miss the business event of the year:
1. Re-establishing trust in business has never been more important in light of the reputation blows suffered during the financial crisis of 2008 and subsequent recession.
2. Hear inspiring presentations from Toyota, Johnson & Johnson, L’Oreal, Statoil, GE, Cargill, Colgate-Palmolive, Henry Schein, SoapBox Soaps, and many more.
3. Learn lessons from high-profile multinational companies that have successfully integrated trust at the heart of their mission to benefit communities and their bottom lines.
4. Discover how $17.4bn CPG company Colgate-Palmolive’s North America president and the CEO of Fortune 300 dental supplies firm Henry Schein build enlightened self-interest into their DNA.
5. Benefit from the expertise of seasoned communications professionals who have already run the hard yards on sustainability, including Cargill’s Mike Fernandez and GE’s Gary Sheffer.
6. Be inspired by the story of SoapBox Soaps, a for-profit social enterprise that combines a great product and great mission to help those in need around the world.
7. Find out how putting smiles on the faces of deprived kids and giving back to the communities where they live helps build sustainable and profitable businesses.
8. Give back yourself: For each registration, we will donate 100 meals to New Yorkers in need through the Food Bank For New York City.
9. Interact with your peers in an environment that encourages mutual learning and knowledge-sharing and gives you valuable tools and techniques to take back to your business.