Nathan Friedman: 40 Under 40 2012

MD, Chicago, Ogilvy Public Relations
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Nathan Friedman is the youngest managing director in the history of global agency Ogilvy Public Relations. Under his leadership, the firm’s Chicago office has gone from strength to strength, securing major new clients and seeing a 100% growth in revenue over three years. The Windy City office of Ogilvy has three thriving practices and three of the agency’s top 10 clients by revenue.

Friedman’s agency career began at Ogilvy in 1999 as an AAE in the technology practice. He went on to work in multiple areas including healthcare, consumer marketing, and corporate communications with lead roles on accounts including Deloitte, Wells Fargo Home Mortgage, Quaker, and CDW.

Friedman’s key achievements include his award-winning work with LG Electronics. He masterminded the brand’s launch in the US and, ever since, has managed the LG relationship, which now spans 40 markets and almost every continent. In 2006, he was appointed director of corporate practice development and later assumed responsibility for the agency’s second-largest corporate and technology practice. He was promoted to MD in 2009.

Despite the demands of running an office, he still scores major wins for the agency. Friedman has helped secure new clients for the Chicago office, including Zebra Technologies and Cricket Wireless, among others. In addition, Friedman has helped further the successful integration of Ogilvy PR with Ogilvy & Mather and played a key role in nurturing and developing talent, contributing to high levels of employee satisfaction. The Chicago office ranks second for overall job satisfaction, with loyalty rankings more than doubling over the past two years.

"There are very few situations – client, staff, or industry related – Nathan hasn’t seen and solved in his career, which is impressive considering his age," says Judy Brennan, EVP, corporate practice, Ogilvy PR. "Yet he is open to new ways of tackling tough challenges. That, coupled with a healthy dose of humility, makes him a leader people want to get behind."

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