Maureen Davenport joined Fannie Mae as VP of corporate communications in 2011 and has made a big impact in her first year. She manages a 20-person team and a $4.3 million budget at the $3 trillion financial services business.
Davenport has also helped the government-sponsored company communicate significant progress in conservatorship and share its point of view as the leader in housing finance. In addition, she has developed Fannie Mae’s digital strategy – starting with a redesign of its corporate website – while helping to strengthen its social media presence.
Internal communications has been another area on which Davenport’s fingerprints are evident. She has also played a vital role in increasing its effectiveness, which, in turn, has helped the organization both attract and retain top talent. This work has included the creation of FM Quarterly, an internal publication that has helped create a common sense of purpose among staff and celebrates individual and company achievements.
In addition, Davenport has rebuilt media relations at the firm, leading to a marked positive shift in the tone and quality of media coverage. She has adeptly tackled critical issues facing Fannie Mae with her crisis- and issues-management skills.
Before joining Fannie Mae, Davenport was SVP of communications for the National Association of Manufacturers, where she revamped communications, helping create a more modern brand to reflect the power of manufacturing in America. Before that she was at Hill & Knowlton, where she was quickly promoted to SVP and director of the US technology practice, working with clients such as Motorola and eBay.
"Maureen is a trusted adviser and strong manager who attracts and develops great talent, making everyone around her better," says Kelli Parsons, CCO and SVP at Fannie Mae. "Maureen has remarkable influencing skills and the ability to think differently and challenge the status quo. She is that rare combination of strategic thinking and execution abilities – the complete package."