Jonathan Heit: 40 Under 40 2012

President and Senior Partner, Allison+Partners
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Jonathan Heit is one of the most influential PR minds in social media and a trusted adviser to some of today’s best-known technology brands. Among the youngest global presidents at Allison+Partners, he has helped make the MDC-owned firm one of the fastestgrowing midsize agencies in the nation. The firm’s technology and digital media practice has quadrupled in size since 2008 under Heit’s leadership and now accounts for more than 30% of agency revenue. Some of its clients include Samsung, Sony, Mozilla, Dropbox, Gowalla, TiVo, and THQ.

His talent was apparent early on in his career when he moved from New York to launch Allison’s Los Angeles office in 2001, one week before 9/11. In a new market amid a national crisis and severely damaged economy, he delivered extraordinary results for clients that grew agency revenue by more than 500% in three years.

In a CV studded with achievements, he used his technology and entertainment expertise to launch the original Myspace. Heit also guided YouTube all the way from its startup phase when it was still doing business over a pizza shop to the company’s eventual acquisition by Google.

Other highlights include developing the communications strategy that introduced the first Samsung HDTV in 2005; helping Sony become the go-to provider of HD and 3D cameras for TV and film producers including James Cameron, Robert Rodriguez,and Michael Mann; and guiding the launch of Mozilla’s Firefox beta 11 browser to widespread acclaim.

"At a time when social media has moved from a facet to the forefront, it’s people like Jonathan who have helped to grow something far bigger than just a practice area," says Tom Biro, Seattle-based VP at Allison.

"He’s worked with some of the biggest and most influential brands in digital over the last decade," adds Biro, "which has made him a valuable and uniquely positioned lead at the intersection of digital and PR."

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