Heidi Sullivan: 40 Under 40 2012

VP, global media research, Cision,
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Self-proclaimed media metrics nerd Heidi Sullivan is the youngest member of Cision’s executive management team. As VP of global media research, she has transformed the company’s approach, including updating Cision’s vast media database to reflect the increasing importance of social media. Cision’s offer now includes more than 50,000 bloggers, more than 100,000 Twitter handles and other social media profiles, and hundreds of social networking sites. Sullivan has played a key role in developing such new products and services as the Social Influencer Search, which allows PR pros to search by keyword in real time for more effective interaction with influencers. She had a major hand in developing and refining the Cision Influence Score, allowing clients to evaluate a contact’s influence across both traditional and social media metrics, and the Cision Influencer Lists, which provide access to the social media elite on a key topic.

In addition, Sullivan is heavily involved in Cision’s Seek or Shout online communityfor PR professionals, journalists, and bloggers and hosts the company’s popular social media webinars. She spearheaded Cision’s partnership with PR guru Sarah Evans and sponsorship of #journochat, the weekly Twitter chat that unites hundreds in discussion of the PR industry. On top of all that, she leads Cision’s participation in the Blue Key Campaign, which engages US citizens in supporting the work of the UN Refugee Agency. As part of this work, she helped create a social initiative that encourages 500 of the top digital influencers to share the story of the refugees’ plight.

"Heidi is at the forefront of helping communicators find new ways of promoting content, building relationships, and managing reputations in an increasingly digital and social world," says Cision North America CEO Peter Granat. "Her passion for exploring new contacts and channels for delivering stories has allowed Cision to be on the forefront of the convergence of social media and traditional marketing."

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