NORTHBROOK, IL: Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.
Knight, who will report to SVP and CCO Jeff Winton, will develop and lead corporate brand initiatives and reputation management in an effort to meet the pharmaceutical company’s business goals in North and South America.
She will also lead corporate social responsibility, executive communications, employee and digital communications, and corporate media relations.
The growth of corporate branding among the industry allows consumers to get a better idea of "what a corporation is all about," said Knight.
She added that stakeholders, including patients, clinicians, and payors, want to know that companies are working in their best interest and "the products they are relying on are going to be perfect every time."
In her previous role at Baxter International Inc., Knight held various senior positions within corporate communications. Before that, she worked at Ogilvy PR, where she led the consumer marketing practice, and she was also previously worked at Kraft Foods.
Knight said her role has not yet been filled at Baxter International. A Baxter representative was not immediately available for comment.
In June, the company added Karl Uhlendorf, formerly of the Pharmaceutical Research and Manufacturers of America, to serve as communications and advocacy director.