The Grown Up Chocolate Company hands Bell Pottinger social brief

Luxury confectionery brand The Grown Up Chocolate Company has appointed Bell Pottinger for a new retained social media and content marketing brief.

The Grown Up Chocolate Company: Created a new social media brief
The Grown Up Chocolate Company: Created a new social media brief

The agency’s digital consultancy Wired will provide digital strategy, content creation and community management following a four-way pitch.

It will report to The Grown Up Chocolate Company founder James Ecclestone.

Bell Pottinger’s consumer team already works with the company on a brief raising awareness of the brand among both consumers and retailers.

The company is currently increasing its marketing spend and this is the first time it has hired a digital agency.

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