Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Singer and former X-Factor judge Tulisa Contostavlos chose to be filmed for a BBC Three documentary, 'Tulisa: The Price of Fame', as she went on trial for supplying cocaine to an undercover Sun reporter.

Tulisa Contostavlos: Departs court after facing drug charges at Southwark Crown Court (Photo by Ben Pruchnie/Getty Images)
Tulisa Contostavlos: Departs court after facing drug charges at Southwark Crown Court (Photo by Ben Pruchnie/Getty Images)

The programme aired last night in the wake of the trial's collapse due to the judge deeming that The Sun's notorious 'Fake Sheikh' Mazher Mahmood had lied to the court.

Her PR team, headed up by Simon Jones, who talked to PRWeek about the experience yesterday, has been on an offensive to get her side of the story out to the public.  

Will participating in the documentary help or harm her reputation?

How I See It

Rich Turner, board director, House PR

Living in the full glare of the media spotlight, "streetwise" Tulisa has been a lightning rod for controversy. It was just over two years ago that the embattled singer delivered her searingly honest piece to camera on YouTube after that tape was leaked online.

Last night’s documentary was a different proposition for the working class girl made good, billed as a "hard-hitting and harrowing" insight into her past 12 months. It was compelling stuff.

While the programme had some risk – the BBC’s editorial guidelines don’t countenance talent input or influence into the final edit – choosing to open up to the young, urbanite and more naturally empathetic audience of BBC Three was a smart choice. 

Once again, her advisers had chosen their channel wisely. A further benefit has been the platform the show has given her – this week’s pre-publicity tour has taken in BBC Radio 4’s Today programme and Good Morning Britain on ITV1. 

There’s plenty of work ahead for such a headstrong figure who, even at the high points of her fame, has never quite achieved nation's darling status. On the way to court, Tulisa talks of her biggest fear – losing her career.

Charting her journey through such dark times may well be the first step to getting it back on track.

 

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