Habits: Tim Fry, Weber Shandwick

Tim Fry, chair of the global technology practice, Weber Shandwick, discusses folding bicycles, memorial bars, the Seattle Space Needle, and more.

Morning ritual
Eyes wide open at 6:30am. Then I scan news, triage email, and caffeinate, followed by eating breakfast with the kids.

After this, from 7:15am to 8:15am, I ride my folding bike to work through the streets of Manhattan while reflecting on the previous day, the day ahead, and life in general. 

Proudest career achievement
Before I left for New York, the firm’s Seattle office threw me a going away party.

As I made my way around the office saying my goodbyes, I came to the intern area. There was a plaque on the wall with the inscription: "Tim Fry Memorial Intern Bar." I had made my mark.  

Daily required reading
All of my clients and prospective clients start their day with The Wall Street Journal, so I do, too. I’m still getting to know New York, so I find myself reading Gothamist throughout the day. And I am a sucker for Business Insider, and PRWeek, of course.

Best career advice
The advice I find myself repeating most frequently is something my leadership coach of 16 years, Debra Bond, says to me: "Sometimes you have to slow down to go faster."

First PR job
I didn’t realize it was a PR job at the time, but my stint as a barista on the observation deck of the Space Needle was excellent training for a career in PR. It was there I met many of the travel and entertainment journalists who have become life-long friends.

First app or website checked in the morning
The Weather Channel app to see if I wear a T-shirt or a rain slicker on my bike ride.

Biggest surprise on your iPhone/iPod
I’m always surprised by the notifications of what my seven-year-old has bought on Amazon while playing games on my phone. 

Guilty TV pleasure
The fact that I don’t have one. I always find myself saying, I should watch more TV.

Most distinct aspect of your personal office
I’m the only person in an office of 400 people who has a folding bike sitting in the middle of his personal office. It generates the same questions as those asked in the elevator.

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