Lowdown: PR pros divided about increases in budgets

Communicators expect to receive more resources this year, as well as more staff.

On balance, communicators expect to receive more resources this year, as well as more staff. Many are also learning social and measurement skills on the go. Content that can be spread via social media also took the lead in terms of the most highly ranked media tactics, ahead of Twitter and Facebook, in a USC Annenberg Study.

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