BOSTON: Ford Motor Company’s former global digital comms leader Scott Monty will join Shift Communications in the newly created role of EVP of strategy, effective July 28.
Monty will work remotely from Detroit, Michigan, to collaborate with the firm’s offices in Boston, New York, and San Francisco. The number of his direct reports has not yet been determined, he told PRWeek.
Reporting to Shift president Amy Lyons, Monty will work on new business development, offer strategic counsel to clients, help the firm as it continues to define its services, and look for partnership opportunities with outside organizations. He will also be a public face for Shift at events and through speaking engagements, he added.
"This is a newly created role that [Shift and I] worked on together. We were trying to figure out what Shift needed," explained Monty. "Shift grew 30.8% in revenue last year [up from $14.2 million in 2012] so they are looking to keep that trajectory going, and they were also looking for the credibility I would bring in terms of my experience working at [Ford] in communications and marketing."
Monty left his role at Ford in May, with Angie Kozleski, previously Ford’s global marketing, sales, and service communications manager, immediately assuming his responsibilities with the new title of global marketing and digital communications manager.
Before joining Ford in 2008, Monty served as business manager for the Baker Street Journal. He also previously worked as an account director for PJA Advertising and Marketing, development officer at Simmons College, and manager of corporate development at Boston Healthcare Associates, among other roles.
"My move to Shift is an important personal decision for me as well as a professional decision, and the caliber of people there has always impressed me," Monty said. "Culturally, it is a really great fit, and I am excited to be joining."
Recent account wins for the agency include Whole Foods Market, which selected Shift as its agency partner for Northern California in January. URL-shortening service Bitly also brought on the firm as its first AOR a month later.