Omnicom names Sherman to cross-agency collaboration role

Omnicom Group on Monday appointed Peter Sherman, EVP, to Troy Ruhanen's former role with responsibility for driving innovation and cross-agency collaboration across agencies for the holding company's largest clients.

NEW YORK: Omnicom Group on Monday appointed Peter Sherman, EVP, to Troy Ruhanen’s former role with responsibility for driving innovation and cross-agency collaboration across agencies for the holding company’s largest clients.

Ruhanen was named president and CEO of creative agency TBWA Worldwide earlier this month.

Sherman rejoined Omnicom from JWT, where he had served as CEO for North America, in March. Previously, he spent more than a decade at Omnicom ad agency BBDO, where he was EVP, MD, and MD of BBDO West in San Francisco.

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