Xerox names Kennedy CMO

Xerox has appointed IBM's John Kennedy as CMO and VP, effective July 28.

NORWALK, CT: Xerox has appointed IBM’s John Kennedy as CMO and VP, effective July 28.

Kennedy is tasked with strengthening and broadening the Xerox brand worldwide. He will replace Christa Carone, who stepped down from the CMO position last September.

In October, Carone joined Fidelity Investments as EVP for corporate communications.

Kennedy will join Xerox from IBM, where he was VP of global business services, responsible for marketing the company’s business services division.

 

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