Burson hires White House broadcast media director

Burson-Marsteller has hired White House broadcast media director Dag Vega as MD.

WASHINGTON: Burson-Marsteller has hired White House broadcast media director Dag Vega as MD, effective August 4.

Based in the Washington, DC office and reporting to Ann Davison, US chair of the public affairs and crisis practice, Vega will provide communications counsel and media advice to clients across practices.

Since 2009, Vega served as special assistant to the White House president and director of broadcast media. While in that role, he managed President Barack Obama’s TV appearances as well as the TV booking program for administration officials. Prior to that, Vega was director of surrogate press for the Obama for America campaign, overseeing TV booking operations.

Vega also held roles as deputy communications director for the Democratic National Committee; director of TV news for the Kerry for President campaign; national press secretary for constituency press during the Gore for President campaign; and as senior associate at GMMB and in the White House Office of the Press Secretary during President Bill Clinton’s administration.

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