Five things for PR pros to know Monday morning

Bloomberg: Carney has discussed comms role with Apple; McDonald's, KFC in food-products scare in China; Sky News apologizes for reporter rummaging through luggage of MH17 victim; Activist investor wants EMC to break up; More on Alibaba IPO.

Jay Carney, who served as President Barack Obama’s top spokesman until last month, has talked with Apple about taking a lead communications role at the technology giant, Bloomberg News reported on Sunday, citing a friend of Carney’s. Last week, Re/code reported that executives at both Apple and Uber were considering Carney for top comms and strategy positions.

A Shanghai TV station reported on Monday that McDonald’s and Yum Brands, the owner of KFC, purchased outdated beef and chicken products from a supplier in the country. Both companies apologized. The food scare comes as US-based fast-food brands are trying to shore up their reputations in the country, which are still reeling from a 2012 food-safety scandal, according to Reuters.

Britain’s Sky News apologized over the weekend for airing a segment in which a reporter dug through the luggage of one of the victims of downed Malaysia Airlines flight MH17. Meanwhile, the Obama administration has accused Russia of providing Ukrainian separatists with the anti-aircraft weaponry that allegedly shot down the passenger plane on Thursday.

Activist investor Elliot Management is encouraging storage giant EMC to break up. Specifically, Elliot wants EMC to spin off server pioneer VMWare, according to The Wall Street Journal.

Among the people who will benefit most from Alibaba’s IPO are relatives of Chinese Communist Party officials, according to an analysis by The New York Times. The e-commerce company is set to hold its IPO in September in what could be the largest technology public offering ever. 

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