Heineken app answers the perennial question on a night out: @wherenext?

The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyzes data from media including Foursquare, Twitter, and Instagram.

Wandering the streets of London or New York unsure where to head for a drink, meal, or dance?

Don't fret, tweet "@wherenext" with your location and unlock info on all the events in your vicinity, using technology powered by the next phase of Heineken's Open Your City campaign.

The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyzes data from media including Foursquare, Twitter, and Instagram.

After typing "@wherenext" and their location, users are presented with a number of options and a link to a mobile site carrying images and reviews.

Here's a video showing people using the app have lots of fun:

Heineken's Open Your City effort kicked off earlier this month with a six-month partnership with Metro entitled London Unlocked.

Client: Paul Smailes, global head of digital, Heineken
Agency: R/GA London
Creatives: George Prest, James Temple, Chris Williams

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