Wandering the streets of London or New York unsure where to head for a drink, meal, or dance?
Don't fret, tweet "@wherenext" with your location and unlock info on all the events in your vicinity, using technology powered by the next phase of Heineken's Open Your City campaign.
The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyzes data from media including Foursquare, Twitter, and Instagram.
After typing "@wherenext" and their location, users are presented with a number of options and a link to a mobile site carrying images and reviews.
Here's a video showing people using the app have lots of fun:
Heineken's Open Your City effort kicked off earlier this month with a six-month partnership with Metro entitled London Unlocked.
Client: Paul Smailes, global head of digital, Heineken
Agency: R/GA London
Creatives: George Prest, James Temple, Chris Williams