PRWeek UK Awards 2014: the shortlist

With under three months to go before the PRWeek Awards winners are revealed at London's Grosvenor House Hotel on 14 October, the shortlisted entries are revealed today.

PRWeek Awards 2014: Judges get to grips with the entries
PRWeek Awards 2014: Judges get to grips with the entries

Many thanks to our panel of judges, which is chaired by Simon Lewis, chief executive of the Association for Financial Markets in Europe.

Campaigns

Insight, Research & Strategy – sponsored by OnePoll

  • Airbus with Good Relations
    Brand Communications Airbus Global Comfort Campaign
  • BBC Gardeners’ World with Immediate Media
    BBC Gardeners’ World Magazine: Gardening and Happiness Campaign
  • Aquafresh Kids for GSK with Unity
    Relaunching Aquafresh Kids to the Media and Mums
  • StreetGames with Capella PR
    StreetGames: Inactivity Time Bomb
  • Hyundai with Unity
    The Hyundai Fuel Cell Farm

Issues Management and Crisis Management

  • East Village with W
    East Village: London’s Newest Neighbourhood
  • Direct Line Home Insurance
    Hey Jude: Turning a Crisis into a Storming Success
  • Inmarsat
    Malaysia Airlines flight MH370 Disappearance
  • Stobart Group with Lansons and Influence Associates
    Stobart Group Issues Management
  • The Church of Jesus Christ of Latter-Day Saints with APCO Worldwide
    The Book of Mormon Musical Response and Launch of ‘Ask a Mormon’ Advertising Campaign

Public Affairs

  • Beating Bowel Cancer with Indigo
    Access For All (Scotland)
  • Meningitis Now with Just:: Health Communications
    Beat it Now! 
  • Camden Town Unlimited with Insight Public Affairs
    Securing Camden’s Future: Ditch the HS2 Link
  • The Bingo Association with PLMR
    The Boost Bingo Campaign
  • UKCVA with Rain Communications
    UK China Visa Alliance Campaign to Boost UK Chinese Visitor Numbers

Most Innovative Use of Social Media


2013 winner: The tweet shop, Kellogg's Special K with Mischief

  • Young’s Seafood with Weber Shandwick
    #BeMySoleMate
  • Adidas NEO Label with Iris
    #NEOsneakpeek for Adidas NEO Label
  • Adidas UK with Iris 
    Adidas #hit the winner
  • BirdsEye with Mischief PR
    Picture House
  • Cancer Research UK with Citizen Relations
    The Do Button

 Live PR Event

  • Harley-Davidson with Lexis
    Harley-Davidson Global 110th Anniversary Celebration
  • Hendrick’s Gin with W and Steely Fox
    Hendrick’s: Carnival of Knowledge
  • Rentokil with Brands2Life
    Pestaurant - Turning the Heat on London’s Pests
  • City of Culture with Kindred
    React UK
  • Maastricht University with Ogilvy Public Relations
    The Burger That Will Change the World

Integrated Campaign

  • The Fairtrade Foundation with Kaper
    Fairtrade Fortnight - Stick with Foncho  
  • Robinsons with Iris 
    Launch of Robinsons SQUASH’D
  • Lil-Lets with Shine Communications
    Lil-Lets Let’s Talk
  • Meantime Brewing with Hope&Glory PR
    Meantime ‘Hops in a Box’
  • Paddy Power
    Right Behind Gay Footballers
  • Hyundai with Unity
    The Hyundai Fuel Cell Farm

Culture, Media and Sport

  • Hendrick’s Gin with W and Steely Fox
    Hendrick’s: Carnival of Knowledge
  • Paddy Power with Frank PR
    Farnborough FC – By Far the Greatest Team the World Has Ever Seen
  • Speedo with Iris 
    Speedo Sculpture – Encouraging Women to Parade to the Pool
  • The FA with Mischief PR
    Supporting Football Since 1863
  • W London with W
    W London: W Happenings

Product & Promotion

Global PR

2013 winner: Dynamo Writes: 3Doodler into the Kickstarter Record Books

  • Bushmills Irish Whiskey with Smarts Commun­­icate
    Bushmills Live
  • Sailor Jerry with W
    Sailor Jerry: The Flash Collection
  • Maastricht University with Ogilvy Public Relations
    The Burger That Will Change the World
  • TomTom with Reverb Events
    TomTom Gets Hearts Racing

Healthcare: Ethical & OTC Consumer

  • Roche / Kadcyla with Porter Novelli
    From Micro-Science to Macro-Impact – Sparking a Revolution in Breast Cancer  
  • Bayer HealthCare and PHA Europe with Ketchum
    Get Breathless with PH
  • Novartis with Weber Shandwick
    Set Your Sights
  • Advocate with Pegasus & Markettiers4dc
    Slime Watch
  • Bexsero with Ruder Finn
    The Beginning of the End for Meningitis

Marketing Communications: Business

  • Ocado with M&C Saatchi PR
    Britain’s Next Top Supplier 
  • Growing Underground/Zero Carbon Food/Michel Roux Jr with Houston PR Growing Underground: Launching London’s First Underground Farm
  • News UK Commercial with MWW
    News 3.0
  • Intelligent Environments with M&C Saatchi PR
    The World’s First Smartwatch Bank
  • Qlik with Brands2Life
    Where Do CEOs Come From?

Marketing Communications: Consumer (annual fees less than £100k) 

  • Chessington World of Adventures Resort with Frank PR
    Chessington Animal Print Ban
  • GAME with MHP Communications
    Christmas Tinner
  • BrewDog with Manifest London
    Live Craft, Die Punk
  • Meantime Brewing with Hope&Glory PR
    Meantime ‘Hops in a Box’
  • Rentokil with Brands2Life
    Pestaurant – Turning the Heat on London’s Pest

Marketing Communications: Consumer (annual fees more than £100k)

2013 winner: Shwoppers not Keepers, Marks & Spencer with Unity

  • Hendrick’s Gin with W and Steely Fox
    Hendrick’s: Carnival of Knowledge
  • Sony PlayStation with Fever PR and PlayStation in-house team
    Launch of PlayStation 4
  • Adidas with Hill+Knowlton Strategies
    Showcasing the World Cup Ball to Global Youth
  • Maastricht University with Ogilvy Public Relations
    The Burger That Will Change the World
  • Sony with Citizen Relations
    Xperia Access

Technology

  • Sony PlayStation with Fever PR and PlayStation in-house team
    Launch of PlayStation 4
  • Iron Mountain with Berkeley PR
    Soldiers’ Wills – Introducing the Unheard Voices of WW1
  • Intelligent Environments with M&C Saatchi PR
    The World’s First Smartwatch Bank
  • TomTom with Reverb Events
    TomTom Gets Hearts Racing
  • Qlik with Brands2Life
    Where Do CEOs Come From?

Financial Services

  • Canonical with Brands2Life
    A Record-Breaking Crowdfunding Campaign: Ubuntu Edge
  • Scottish Widows with Cohn & Wolfe
    Decades Apart
  • Paym with Consolidated PR and markettiers4dc
    The Launch of Paym
  • Intelligent Environments with M&C Saatchi PR
    The World’s First Smartwatch Bank
  • Zapp with Capella PR
    Zapp: Introducing the Best New Way to Pay

Corporate & Public

City & Corporate Communications

  • O2 with Blue Rubicon
    Building Brand Belief for O2
  • Global Salmon Initiative with Axon Communications
    Global Salmon Initiative
  • Knorr Unilever with Emanate
    Positioning Unilever’s Biggest Food Brand as a Beacon for Sustainable Agriculture
  • Royal Mail with Tulchan and Brunswick
    Royal Mail Privatisation
  • Qlik with Brands2Life
    Where Do CEOs Come From?

Public Sector

  • TV Licensing
    Excuses
  • NHS Change Day with Cater & Co The Social Kinetic
    NHS Change Day
  • EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
    The Big Bang Science & Engineering Experiments
  • Department for Business, Innovation and Skills with Claremont Communications
    Tomorrow’s Engineers Week
  • Department for International Development
    Typhoon Haiyan – UK Government Response

Not for Profit 

2013 winner: Helpless, St John Ambulance with GolinHarris

  • Lung Foundation
    Ban Smoking in Cars Carrying Children
  • Rethink Mental Illness
    Finding ‘Mike’ #FindMike
  • Portsmouth Historic Dockyard with Kallaway PR
    Launch of the Mary Rose Museum
  • EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
    The Big Bang Science & Engineering Experiments
  • Anthony Nolan with Taylor Herring
    Shake4mike – 60 Days to Save a Love Story

Internal Communications

  • Pricewaterhouse-Coopers
    Digital from the Inside Out
  • Financial Times
    Digital Learning Week
  • eBay European Employee Communications
    eBay Heroes Recognition Campaign
  • Royal Mail
    Group Employee Share Offer
  • HSBC with Merchant-Cantos
    HSBC Now – Our Stories
  • NHS Change Day with Cater & Co The Social Kinetic
    NHS Change Day

People & Agencies

In-House Team of the Year – sponsored by PR Moves

  • Aviva
  • BDO
  • eBay UK
  • John Lewis
  • Shelter

International Consultancy of the Year

  • FleishmanHillard
  • Golin
  • Ketchum
  • Lewis PR
  • Weber Shandwick

New Consultancy of the Year

  • Aduro Communications
  • Battenhall
  • Capella PR
  • Incisive Health
  • The CommsCo

Specialist Consultancy of the Year

  • Claremont Communications
  • MHP Health
  • Pegasus
  • Unity
  • Virgo Health

Young PR Professional of the Year

  • Alex Corp, JTA
  • Anya Kotova, Ketchum
  • Lisa Shetabi, Kaper
  • Louise Waller, Bite Communications
  • Tom Winterton, Citizen Relations

Small Consultancy of the Year (UK fees less than £2m)

  • Dynamo Communications
  • Hope&Glory PR
  • LightBrigade PR
  • Manifest London

Mid-sized Consultancy of the Year (UK fees £2m-£10m)

2013 winner: M&C Saatchi Sport & Entertainment

  • Brands2Life
  • M&C Saatchi PR
  • Pegasus
  • PPS Group
  • Unity

Large Consultancy of the Year (UK fees £10m plus)

  • Blue Rubicon
  • Golin
  • MHP Communications
  • Ogilvy Public Relations London

To be announced on the night...

  • Lifetime Achievement
  • Campaign of the Year – sponsored by 4mediarelations 

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