Jon Iwata is one of the PR industry's indispensable heavyweights. He leads a team covering marketing and communications – a growing trend he helped to create – at one of the world's most progressive marketers.
In recent years, Iwata spearheaded the Arthur W. Page Society's new communications model and award-winning campaigns for IBM's computer, Watson. He also delegated some duties to Ben Edwards, VP of global communications and digital marketing, earlier this year.
More than a year after working with the Page Society on the new communications model, the industry is wondering what Iwata's next big move will be.