SKDKnickerbocker unveils Millennial, executive comms practices

Stephen Krupin is leading the executive communications unit, while Audrey Gelman is heading up the Millennial team.

Stephen Krupin and Audrey Gelman, leaders of the new practices
Stephen Krupin and Audrey Gelman, leaders of the new practices

NEW YORK: SKDKnickerbocker has rolled out practices focused on executive communications and Millennial strategy.

The firm hired Stephen Krupin to lead the executive communications unit, which will work with clients such as CEOs, executive directors, boards of directors, and political candidates. Its services will include media and on-camera training, speechmaking, testifying, and public events, as well as social media strategy and participating in policy, political, business, and nonprofit events.

Krupin previously served as chief speechwriter for Secretary of State John Kerry and director of speechwriting for President Barack Obama’s re-election campaign. He has also worked as a speechwriter for Senate Majority Leader Harry Reid and at APCO Worldwide, according to his LinkedIn profile.

SKDKnickerbocker MD Hilary Rosen said both corporate and nonprofit clients are more often asking the firm how their CEO can reflect and lead on their good works as a company or good intentions as an organization.

"We want to take all of those capabilities and really bring them to bear on a CEO’s reputation," she explained.

Audrey Gelman, a VP in the firm’s New York office and contributing editor at Marie Claire, is leading the firm’s Millennial strategy practice.

The group will provide insight, research, and communications strategy for companies trying to reach Millennial consumers.

Gelman said Millennials are the "largest and most diverse generation in this country" and have "incredible social clout and influence."

She added that Millennials want to support brands that stand for something because "it’s become really cool to care and become socially conscious."

However, Gelman added that a major challenge for corporations and organizations is that young consumers can easily see through corporate inauthenticity, such as a "trite selfie joke" that falls flat.  

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