Superfood truffles brand Sweet Virtues appoints Palm for UK launch

Hand-made superfood chocolate truffles brand Sweet Virtues has called in Palm PR to manage PR and social media activity in an intensive six-month campaign.

Sweet Virtues: Launching in September
Sweet Virtues: Launching in September

The agency has been briefed to launch Sweet Virtues in the UK through targeted outreach to trade and consumer media. The range will be targeted towards health-conscious consumers, those on specialist diets and the luxury gift market.

Social media activity will focus on Sweet Virtue founder Carey Davis-Munro’s health philosophy.

The brand, which adds to the chocolate a range of nutrient-dense "superfood" ingredients, will launch into Ocado in September 2014 with three varieties of truffles: Maqui, Chia Seeds & Lime and Baobab & Vanilla.

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