NEW YORK: LinkedIn has acquired Newsle, a web app that enables users to follow real-time updates on social media platforms about connections, contacts, and public figures.
The deal allows LinkedIn to connect with users by giving them relevant information about their important contacts outside of its own social network.
Newsle cofounders Jonah Varon and Axel Hansen, along with the startup’s team of engineers, will stay onboard, following the acquisition, according to a blog post written by LinkedIn’s head of content products, Ryan Roslansky, on Monday.
"For the last three years, Newsle has leveraged its disambiguation, natural language processing, and machine learning algorithms to build an extremely compelling product that finds blogs and articles that mention you or anyone you care about – colleagues, bosses, industry thought leaders – and notifies you seconds after they’ve published," wrote Roslansky.
He added that LinkedIn is "excited to work with Newsle’s team to combine this technology with our core assets and build experiences that continue to make [users] more productive and successful."
Newsle, which was founded in 2010 and has two million users, will remain online as a standalone service, while all functionality will join with LinkedIn’s core services, according to a company blog by Varon and Hansen. Financial terms of the deal were not disclosed.
Representatives from LinkedIn and Newsle were not immediately available for comment.
Over the last year, LinkedIn has added new features to its site, including giving users the ability to publish long form posts, as well as add photos, videos, and presentations to their profiles.
In April, LinkedIn launched its Certified Content Partner Program to aid companies in expanding their following by connecting them with content producers, publishers, and tech platforms. Last April, the social media site bought newsreader app Pulse for $90 million, and in October 2012, the site launched its Influencer Program, enabling users to follow thought leaders on the platform.