Sean Garrett: Power List 2011

VP of Communications, Twitter

Twitter's ubiquity and role in establishing the art of thinking in 140 characters in the mass consciousness of media-consuming publics around the world cannot be denied. However, it masks a handful of genuine challenges the mobile micro-messaging company faces on a business and organizational level as it attempts to turn its incredible popularity into sustainable revenues.

As the still relatively recently in-stalled face of its communications efforts, Sean Garrett deals with inquiries ranging from the ludicrous – dogs that tweet – to the ultra-serious – Twitter's role in the street protest in Egypt in January.

His egalitarian philosophy helped build a team that is now coping with the incredible flow of requests for interaction with the company and can finally get on the front foot in convincing stakeholders and investors that Twitter's leadership has the chops to turn the hype into a real business.

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