Regeneration company Aspire Group retains Quicksilver PR

Quicksilver PR has won a five-year contract to handle PR and marketing for the social regeneration company Aspire Group.

The PR firm won a renewed contract with Aspire in a competitive pitch against two other companies after working with the company since 2008.

Aspire Group includes Aspire Housing, which manages 9,000 affordable homes in Staffordshire and Cheshire.

Mark Symington, communications director at Quicksilver, said: "Winning a contract of this length is immense. It demonstrates how we successfully work with clients over the longer term and at the same time, constantly keeping PR activity alive with fresh thinking and generating plenty of media coverage for the Aspire Group."

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