Ray Kotcher: Power List 2011

CEO, Ketchum

The ubiquitous and avuncular presence of Ray Kotcher at industry events combined with Ketchum's deserved reputation for throwing the best PR parties masks a smart operator with steely determination who has led the Omnicom agency through sustained growth.

Kotcher has driven Ketchum's global expansion in recent years with aplomb, recognizing the opportunity for large network agencies to position themselves as professional services firms that cater to clients on a globally integrated basis, with emphasis on the growing BRIC economies. Even last December's reawakening of a decade-old dispute with Greenpeace about corporate espionage couldn't dampen the spirits of the recent first-time grandfather.

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