Joele Frank doesn't run the largest financial PR firm, snag every high-profile corporate client, or advise on every huge M&A deal. But as one client told USA Today, "They do aggressive financial PR, and they are very good at it." Frank's firm, and she herself, are known for their adeptness in down and dirty situations. Waging bitter proxy battles, running interference on hostile takeovers, and fending off hungry creditors are her specialties – all the while feeding the media a constant stream of fast-paced chatter. If you need an advocate with a bulldog's attitude, there is no one better in the business. Frank is also the only woman to have led a firm into the top ranks of the financial communications world. It seems unlikely that in an industry with more women than men, the specialized corners of financial PR would lack gender balance, but the numbers don't lie. Then again, Frank's work speaks for itself. She remains a go-to source for the hardest cases.
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