Arguably the most powerful and visible figure in the world of cause branding, over the past 25 years Carol Cone has created signature cause programs for a number of Fortune 500 companies, including the Avon Breast Cancer Crusade, ConAgra Foods Feeding Children Better, PNC Grow Up Great, Reebok's Human Rights Awards, and the American Heart Association's Go Red for Women. Those programs and others have raised more than $750 million for various social causes. Not only is Cone perceived as a thought leader in the world of cause branding – a term her agency has trademarked – but she also practices what she preaches: She was a founding member of Business for Social Responsibility, a national organization of businesses that considers both profit and social responsibility as its bottom lines. And she personally funded a Habitat for Humanity home to honor and recognize her agency's employees, who built the house in the summer of 2000.
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