Ray Jordan: Power List 2007

VP of Public Affairs and Corporate Communications, Johnson & Johnson

The more healthcare's marketing and PR efforts are scrutinized, the more the industry craves fresh thinking and a creative approach. Enter J&J's Ray Jordan, who is responsible for streamlining a team of some 300 global communications people. Leading a team of that size for a company of this profile is a huge task, but he has exhibited foresight and an ability to tackle tough challenges. Take J&J's awkward decision to sue the venerable American Red Cross; Jordan blogged openly about what was at stake at www.jnjbtw.com. That blog, launched in June, looks to "find a voice that often gets lost in formal communications," a refreshing attempt to engage with the public when conservative healthcare companies rarely do so.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.