When Leslie Dach left Edelman to join Wal-Mart in 2006, he parlayed a post as a premier agency public affairs guru into a role as one of the US' highest-profile in-house communicators. Since he arrived, Wal-Mart has improved its employee health plan, offered cheap prescription drugs, and instituted one of corporate America's strongest environmental programs to reduce waste and promote sustainability. That program has become a model for the rest of big industry, and it's Dach who is in control, which speaks to the power he has to influence the rest of corporate America. While he remains a controversial and closely watched figure, if he succeeds in making Wal-Mart universally palatable, he will cement his reputation as a man who can accomplish anything.
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