Danielle Wuschke: 40 Under 40 2014

SVP and Partner, GM, FleishmanHillard, Boston
Age: 39

The youngest GM in FleishmanHillard’s global network, Danielle Wuschke has built the Boston office into one of the firm’s fastest growing and most profitable. Under her leadership, staff has quadrupled to about 40, with revenue of more than $5 million.

In her seven years at the firm, Wuschke has earned a reputation as a fearless leader, strategic adviser, and talented customer relations manager.

Since joining Fleishman in 2007, she has worked with a variety of clients across technology, communications, and corporate spheres, and currently co-leads the firm’s US technology practice. Wuschke has won major pieces of business, including Autodesk and Walmart, and deftly manages teams across offices and regions.

In addition, she spearheaded AT&T’s b-to-b corporate communications strategy for the Northeast region, helping drive strong regional media results and develop customer partnerships.

Wuschke has not only demonstrated her own skill and commitment, but also helped identify and nurture burgeoning PR talent in others. She also revitalized the staff-training program and created a new peer education scheme specifically for social media and community management, as well as boosting leadership and management training.

Meanwhile, Wuschke has championed and strengthened her team’s involvement in local community initiatives, including launching its first pro bono program and working with the Big Sister Association of Greater Boston to raise its profile and boost participation and membership.

She also spearheads Austin 2 Boston, an annual event that pulls together potential and existing clients, social media leaders and bloggers, and communications professionals to discuss the key lessons to come out of SXSW.

Wuschke is a "true steward of the firm’s culture and exemplifies our core values," says Robert Dowling, president and senior partner, Eastern region at Fleishman, as well as its GM in New York. "Danielle’s commitment to leadership, client service, collaboration, teamwork, innovation, and mentorship is simply exceptional."

 

• Wuschke is the brains behind a new client/agency model known as PR Bursts – a way of providing short-term support for the growing number of Boston startups

• She is an active participant in many fundraising and charitable organizations, including the Mass Coalition for the Homeless

• Wuschke supports Angel Flight, a volunteer organization set up by a group of pilots who arrange free air transport for those in need

• She contributes to fundraising for Boston Strong, the community campaign that was created in the wake of the April 2013 Boston Marathon bombings

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