Doug Terfehr: 40 Under 40 2014

PR Director, Pizza Hut
Age: 39

In less than two years at Pizza Hut, Doug Terfehr has cooked up award-winning work that crosses communications, marketing, and digital.

In his first few months, he spearheaded a hugely successful national campaign for Super Bowl XLVII that generated more than 343 million earned media impressions. He also led the headline-grabbing search to find the brand’s next social media manager, or "manager of digital greatness" as the role was dubbed. This included speed interviews at the SXSW festival in Austin, Texas, with candidates given just 140 seconds to answer a series of interpersonal questions and potentially qualify for a second round interview.

The launch of the Xbox Live Ordering App, the first app to allow someone to order a product via a gaming console, was also Terfehr’s creation. The concept was the result of a groundbreaking partnership between Pizza Hut and Microsoft. Terfehr made sure the launch got maximum exposure.

The campaign included a demonstration of the app at Microsoft’s headquarters and pizza deliveries by characters from the game Halo, plus high-profile media interviews with Pizza Hut executives.

App downloads for launch day were predicted to be about 1,000, but came in at 35,000. Pizza Hut also exceeded its year-end goal for Xbox-related sales by achieving more than $1.5 million in sales in just six months.

This, together with nearly 300 million earned media impressions, made for a massively successful campaign that shows Terfehr’s focus and leadership.

"Anyone who has worked with Doug can attest to his authentic passion for PR," says Grant Deady, chief culture officer and MD at Zeno Group, which works with Pizza Hut. "Whether on the agency side or in his current role as PR director at Pizza Hut, he wakes up every morning with a drive to shape the news and uncover emerging trends."

"He’s a passionate brand grower, one of a kind," adds Sarah Beddoe, director of digital experience at Pizza Hut. "Doug pushes the limits of possibility, all with an eye to elevating the brand."

 

• Away from the office, Terfehr spends his time with his wife and three young children

• He loves watching and playing sports and enjoys snowboarding and water-skiing

• Terfehr is an avid basketball fan and occasionally plays with his colleagues on the basketball court at Pizza Hut’s head office in Plano, Texas

• He is an active member of his church in the Dallas-Fort Worth area. He also volunteers with his wife at the local food shelter, Dallas Life, which is supported by Pizza Hut

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