Shana Glickfield: 40 Under 40 2014

Partner, Beekeeper Group
Age: 38

As the name of her firm suggests, Shana Glickfield knows exactly how to create buzz. Her innovative use of Twitter, Facebook, Instagram, and other social media channels has truly separated her from the public affairs pack.

She has helped numerous clients mobilize the public and gain attention from top politicians and decision-makers.

Glickfield is a founding – and the only female – partner at Beekeeper Group, which was recognized as PRWeek’s 2014 Boutique PR Agency of the Year. She deftly handles client work, helping increase revenue by 43% last year, while simultaneously managing a growing hive of staff.

Her creative approach to digital campaigns has been a key factor in the success of clients such as the Foundation for Advancing Alcohol Responsibility, Blackboard, Credit Union National Association, and Protect My Public Media.

"Shana is an expert at translating complex issues for the social Web," says Leslie Kimball, VP of communications at the Foundation for Advancing Alcohol Responsibility. "Her messaging and tactics have helped us reach more activists online than ever before."

She has been an energetic voice in the social lobbying movement and frequently trains members of nonprofits and trade associations on social lobbying tactics.

At Beekeeper, Glickfield was instrumental in the launch of its Lobby Day mobile app featuring maps, key talking points, and Congressional directories. The app won the Public Affairs 2013 Grassroots Innovation Award for the International Franchise Association’s use of the technology.

Prior to launching Beekeeper Group, Glickfield was the online community director for NextGenWeb.org, the online community of USTelecom, and before that director of strategic communications at Amplify Public Affairs, where she worked in-house at nonprofit organizations including Earthjustice and Public Citizen.

In her current role as queen bee, she continues to break new ground.
"Shana is at the cutting edge of innovating how organizations generate attention and inspire action in today’s always-on, mobile-first world," adds Kimball.

 

• Glickfield is the dean of the DC chapter of the Awesome Foundation, a global micro-philanthropy network that gives grants to community projects

• She has been a part of more than $30,000 in grants to projects including flash mob orchestras, farmers’ markets in low-income communities, and pop-up art galleries

• Glickfield is an active volunteer with the Trust for the National Mall, which works to restore and revitalize the mall

• She was the featured subject of a Time story on "the new Washington"

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