Natalie Boden: 40 Under 40 2014

Founder and MD, BodenPR
Age: 37

Natalie Boden is not only the founder and MD of a thriving boutique PR and communications firm, but she is also a champion for women and girls across the country.

Thanks to her deep understanding of the US Hispanic market, she has succeeded in making her eponymous agency one of the fastest-growing Hispanic PR and social media firms in the US. Through hard work, Boden has built up a team of professionals to aid Fortune 500 brands reach out to the Hispanic community.

"The firm has a strong focus on reaching Latina consumers and understands their mindset and relationship with brands," says Manny Ruiz, cofounder and chairman of Hispanicize. "Natalie has studied what drives this demographic, as well as how companies can reach them and use social media to target US Hispanics."

Boden has led her team to win a series of high-profile clients and become the official multicultural AOR for some of America’s biggest brands. In 2013, her firm was selected by Target to help with all of its PR initiatives aimed at the US Hispanic market. In the same year, AT&T hired BodenPR as its Hispanic PR and social media AOR.

Recently, BodenPR was brought in by McDonald’s to handle its Hispanic earned media strategy, national Hispanic media relations, blogger relations, and social media for the brand’s Spanish-language Twitter account.

Throughout, Boden has been a strong advocate for the advancement of young women and girls. The agency is a Women’s Business Enterprise National Council-certified women-owned company, while Boden is part of the Latina Advisory Board for Girls, a nonprofit that strives to empower young girls in the US. Moreover, she gives a percentage of her firm’s profits to Las Pequeñas Rosas, an organization that advances and protect the lives of at-risk-girls.

A one-woman dynamo, Boden manages the day-to-day operations of the firm, including accounting, forecasting, HR, new business development, and client management. With all that, she still found time to develop her company’s brand strategy, including a new website.

 

• A member of the Hispanic Public Relations Association’s board of directors, Boden is a sought-after speaker at industry events such as Hispanicize's conferences and the Vital Voices conference

• She is a member of Count Me In For Women’s Economic Independence, a leading national nonprofit that provides resources, business education, and community support for female entrepreneurs

• She developed the Million Dollar Latina program designed to sponsor a Latina-owned business to the Make Mine a Million Dollar Business competition

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