The brief involves raising Cloudmark’s profile in the UK and Europe, particularly with internet service providers and mobile network operators.
Racepoint’s work will focus on corporate PR as well as working with the IT and security industries directly.
Cathy Pittham, MD Europe at Racepoint, said: "Cloudmark’s fingerprinting algorithm technology, global threat network and spam reporting service seriously differentiate the company from its competitors in the fight to protect customers from messaging threats. Our programme will capitalise on Cloudmark’s unique approach to create a standout position for the organisation with the most influential stakeholders."
Cloudmark said Racepoint’s integrated media services approach "stood out" for the company during the competitive pitch process.