NEW YORK: The Wall Street Journal is celebrating its 125th anniversary with efforts including a microsite, special content, and a student art show.
The Journal launched a microsite on Tuesday to house anniversary content, including an interactive online archive that allows readers to explore top stories from the past 125 years. It also published a forward-looking report called "The Future of Everything," with submissions from guest columnists such as Facebook chief Mark Zuckerberg on connectivity; pop star Taylor Swift on music; Morgan Stanley CEO James Gorman on finance; and director Christopher Nolan on films.
The Tuesday print edition of the newspaper included a cover wrap featuring a reprint of the Journal’s first front page, annotated with information on how newsmakers from that time have fared since.
The publication is promoting its anniversary on Twitter through its handles @WSJ, @WSJSpotlight, and @WSJPR using the hashtag #WSJ125. Dow Jones, which publishes the Journal, also issued a press release and a media alert with links to special content, said Colleen Schwartz, director of corporate communications at the company, via email.
Dow Jones’ in-house PR team is handling internal and external communications to promote the anniversary.
Dow Jones has also partnered with the Pratt Institute to celebrate the newspaper’s anniversary through an exhibition featuring student pieces that touch on the Journal’s past, present, and future. The free show, which is open to the public, launched on Tuesday and will run through August 21.
"The pieces that the students have created touch upon everything from the Journal’s signature style to its pioneering technological advances by using various mediums and incredible artistry," Schwartz said. "It goes without saying, but Pratt’s sense of artistry and design is hugely impressive and we were thrilled to work with them on promotion, which included a piece in their DxD publication."
Pratt has promoted the exhibition through media outreach, articles on its website, and social media platforms including Instagram, Twitter, and Facebook, said Pratt news and editorial director Jolene Travis, via email.