Greenpeace viral video says everything is 'not awesome' about Lego-Shell partnership

Lego lovers be warned, the typically idyllic scene at the beginning of this video is not as it seems.

Lego lovers be warned, the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.

The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.

The ad features a solemn cover version of the theme song from The Lego Movie, "Everything is Awesome."

Brand: Greenpeace
Client: Mel Evans, Arctic campaigner, Greenpeace
Agency: Don’t Panic

This story originally appeared on the website of Marketing.

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