Lego lovers be warned, the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.
The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.
The ad features a solemn cover version of the theme song from The Lego Movie, "Everything is Awesome."
Client: Mel Evans, Arctic campaigner, Greenpeace
Agency: Don’t Panic
This story originally appeared on the website of Marketing.