Besins Healthcare appoints Zeno for UK PR

Pharmaceutical company Besins Healthcare, which specializes hormone-based therapies, has appointed Zeno to handle UK PR following a competitive pitch.

The agency will drive awareness across Besins’ women’s and men’s health portfolios, implementing patient disease awareness and healthcare professional education programmes.

Besins Healthcare is a 130 year old family-owned pharmaceutical company and has historically manufactured products that other companies have marketed. In 2013 it chose to establish its own sales and marketing teams, implemented first in the UK, and this is the first time it has appointed an agency.

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