Britain's 'first' melon juice brand appoints Palm PR

Mello, which claims to be Britain's first range of raw melon juice, has appointed food and drink PR agency Palm PR to manage its UK launch.

Mello: Melon juice brand
Mello: Melon juice brand

Palm PR won the work through a pitch involving four other agencies and has been set a brief to support Mello in challenging the juice category’s dominant brands and communicating the taste, health and beauty benefits of the product.

The agency will target consumer and trade PR, reporting to Mello founder Rose Aldean.

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