Virgin Racing team appoints Pitch for electric car championship

Virgin Racing Formula E Team has appointed Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship.

The Virgin Racing Formula E team and company founder Richard Branson: preparing to compete
The Virgin Racing Formula E team and company founder Richard Branson: preparing to compete

Pitch will provide all PR and social media support for Virgin Racing as the team gears up for the first race of the championship, which takes place in Beijing in September.

The agency will work on promoting the team and the drivers, and will produce content for its social media channels. It will report to Virgin Racing team principal Alex Tai.

The Formula E Championship is intended to showcase electric car technology and speed up development and innovation among manufacturers.

Starting in China, the championship will take place on street circuits in ten cities including London, Miami and Buenos Aires.

Earlier this week, Pitch was also brought on board by McCain Foods to promote its partnership with the Tour de France for its Grand Depart, which takes place in Yorkshire this Saturday. 

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