The Havas Worldwide Climate Practice will bring together experts around the world to provide strategic consulting, communications advice and campaigns for clients on climate change issues.
The practice will be headed by Maitland Political managing partner Pete Bowyer, who was the spokesman to former UN secretary-general Kofi Annan on climate justice issues in the run up to the Copenhagen Climate Change Conference in 2009.
Bowyer, who has previously advised major corporations such as Axa Insurance on climate change, said there were big opportunities with global businesses such as Unilever and Coca-Cola.
"We have got comms people on the ground in the key geopolitical centres around the world now and we are trying to tie that together globally," said Bowyer.
It is also hoped that the practice will work with international multi-lateral organisations such as current client the United Nations Foundation, as well as large trusts and NGOs.
Havas’ involvement with the United Nations Foundation, a body that supports the work of the UN, has been a global piece of work that has led to the establishment of a network of offices with expertise in climate change that will be the foundations of the new practice.
The practice will have three regional hubs: London (covering EMEA), New York City (covering the Americas) and Sydney (covering APAC).
John Casey, global director for the Havas-United Nations Foundation climate change team, will run the Americas hub; James Wright, who leads Havas’ engagement with WWF in Australia, will lead the APAC hub and Bowyer will operate the London office.
These hubs will be supported by experts from more than a dozen countries, including Belgium, Brazil, China, France, Germany, Japan, Mexico, Poland, South Africa and UAE, to cover the leading geopolitical centres of influence.
Bowyer will report to Havas PR North America CEO Marian Salzman. She also heads up the Havas PR Global Collective, which covers three dozen PR agencies and networks worldwide.