BlackBerry sets up fact-check blog to counter erroneous media reports

BlackBerry launches blog to counter inaccurate reporting; Former Tinder marketing VP sues for sexual harassment; Power List 2014 is out; Twitter buys mobile ad company.

BlackBerry sets up fact-check blog to counter erroneous media reports
Walmart’s strategy for pushing back against what it sees as erroneous or unfair media reports is simply described as "no free shots." That means if a reporter writes something the retailer doesn’t think is accurate, he should quickly expect a call or email from its corporate communications team.

BlackBerry is adopting a similar strategy. The mobile-device company has launched the BlackBerry Fact Check Portal, where it plans to counter what it sees as misinformation in the media.

The blueprint is used often on the campaign trail. A prominent example is the Fight the Smears website launched by then-Sen. Barack Obama’s 2008 campaign to dismiss claims such as that the candidate was born in Kenya or is a Muslim.

BlackBerry marketing SVP Mark Wilson took a hard line in his introductory post. "There have been many vocal voices from competitors trying to incite fear, uncertainty, and doubt about BlackBerry. In doing so, sensationalized reports surrounding our viability and misperceptions about our product portfolio have crowded the airwaves," he wrote. "Given this environment, we must fight back. And BlackBerry’s best offense is to present the facts."

It wants help from customers. Wilson asked consumers to let it know about "work(s) of fiction" from competitors. The company is also taking the fight to Twitter, promoting the #BBFactCheck hashtag as part of the introductory post.

Who’s the most influential person in PR?
Click here to find out. PRWeek just unveiled the 2014 edition of its Power List, ranking the top 50 players in the world of public relations and communications. Here’s a sneak preview: one executive is topping the rankings for the first time.

Former Tinder marketing VP sues for sexual harassment
Whitney Wolfe, former VP of marketing at hookup app Tinder, is suing the company for sexual harassment, alleging that CMO Justin Mateen and CEO Sean Rad made inappropriate comments to her both in person and via email and text. Mateen has been suspended while an investigation takes place. The lawsuit has been made public as a number of technology heavyweights are under fire for a lack of diversity in their ranks, including having few women in leadership positions.

Twitter buys mobile ad firm
Twitter has agreed to acquire mobile advertising company TapCommerce, described by PCWorld as "a company focused on re-engaging people who have downloaded advertisers’ apps." Twitter paid just shy of $100 million for the company.

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