World Cup 2014 spawns twice as many tweets as London Olympics

New figures show 300 million tweets have been published about the World Cup, compared to 150 million about the Olympics during London 2012.

World Cup: 300 million tweets sent
World Cup: 300 million tweets sent

According to the data from Twitter, the Brazil vs. Croatia opening match has been the most popular so far, with 12.2 million tweets.

Brazilian player Marcelo's own goal in that game is the most tweeted about moment of the tournament so far, with Neymar’s four goals and Luis Suárez’s biting incident the second and third most popular moments so far.

Meanwhile Fifa’s Global Stadium, the digital and social hub for the World Cup, has been visited by 230 million people from every country in the world.

In PRWeek's June cover feature, which posed the question whether the World Cup 2014 could be the high watermark for social media, Twitter's head of global partnerships Lewis Wiltshire said the company expected the tournament to be "the biggest Twitter event in history".

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