Step forward Ketchum, who figured life wasn't full of enough inconveniences already and decided to take on the Tough Mudder challenge. Of 12, 11 made it to the end, one with a sprained ankle, while another got hauled off to hospital with a dislocated shoulder. Fools? Yes. Pity? Maybe not so much. Kudos to the cryptic 'busting' and 'kicking' T-shirt though: nothing like threats of violence conveyed via the medium of clothing...
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins