Ibiza Rocks spans a group of hotels, bars, clubs, a travel company and fashion label in the popular holiday spot. There was no pitch process involved and no incumbent agency.
Lisa Faichney, head of marketing and comms at Ibiza Rocks, said: "We share a lot of the same contacts and relationships and it made sense to have them come in and join the dots. I especially liked their on/offline approach."
Leading on the project is Rana Reeves, founder of John Doe Communications. He said: "I set up John Doe to work with brands that make a difference in their category and undoubtedly Ibiza Rocks falls within this."
Ibiza Rocks also works with We Are Full Fat, which handles specialist PR for We Are Rockstars, and this brief is unaffected by the appointment.