The World Cup match between the US men’s national soccer team and Germany dominated Twitter on Thursday, with myriad brands, organizations, and politicians getting in on the fun.
Another round is yet to come. Despite losing 1-0 to the Germans, the US team advanced to the second round of the World Cup.
The team's best move on social media took place Wednesday night, when it tweeted a signed letter from coach Jürgen Klinsmann excusing fans from work on Thursday for the big game against Germany.
New York Gov. Andrew Cuomo got in on the excitement by tweeting a letter to Klinsmann saying he approved an extra hour of lunch for state employees to watch the match.
In addition to Cuomo, a number of other politicians tweeted their excitement, such as Speaker of the House John Boehner (R-OH) and Sen. Ted Cruz (R-TX).
About 30 minutes into the game, NASA posted a video on Twitter of astronauts playing with a soccer ball in space and cheering on the teams.
Here are some consumer brands that took advantage of the game to engage fans on Twitter:
PR agencies also showed their support for the US squad:
USA! USA! USA! Watching the game with the Waggener crew at 3CP. pic.twitter.com/oulA1brkju— Lisa Koetz (@LKoetz) June 26, 2014