Trulia taps Olson Engage as consumer PR firm

Real-estate website operator Trulia hired Olson Engage after an informal review.

SAN FRANCISCO: Real-estate website operator Trulia retained Olson Engage to handle its consumer PR business earlier this month.

"Olson is now on board to provide public relations and strategic counsel to Trulia," said Ken Shuman, VP of communications at the company, in an emailed statement. "Olson Engage impressed us both with their creative thinking and a unique approach that we believe will help us achieve our business goals."

The company brought on Olson after an informal review, said Shuman. Trulia has worked with Defne Altan, owner of Made PR, and FTI Consulting on a month-to-month basis.

Representatives from the agency were not immediately available for comment.

In March, Trulia kicked off its first national marketing campaign called Moment of Trulia. The goal of the $45 million, year-long initiative is to engage home buyers and sellers, specifically college-educated women between 25 and 44 years old who are married and ready to buy a home. Trulia’s in-house PR team handled all communications efforts for the launch of the initiative.

In the first quarter of this year, Trulia reported a 127% increase in revenue, year-over-year, to $54.5 million and a net loss attributable to common stockholders of $15.2 million.

Olson reported a 14.5% year-over-year revenue increase in 2013 to $16.9 million. It won PR Agency of the Year and Midsize PR Agency of the Year at the PRWeek Awards 2014 in March.

This story was updated on June 26 with more information about Trulia's agency relationships.

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