Lowdown: Consumers skeptical about brands' messaging

Consumers are as skeptical as ever about the value statements and messages of companies, according to a report by FleishmanHillard.

FleishmanHillard’s 2014 Authenticity Report found consumers are as skeptical as ever about the value statements and messages of companies, desiring instead for brands to give back to communities and make their lives easier. They also want corporations to stress innovation and re-evaluate their CSR efforts.

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