PR360Asia underway today: Highlights via Twitter

HONG KONG - Leaders from PR agencies and in-house communications departments have gathered in Hong Kong today for PR360Asia, an invitation-only conference discussing the future of PR. Since you couldn't be there, we've gathered some of the highlights of the morning's discussion via Twitter.

PR360Asia is taking place at the JW Marriott in Hong Kong, bringing together more than 130 leaders from around the world. The morning's sessions have generated lively Twitter reaction on a wide range of topics including ROI, the role of ad agencies, talent acquisition and outsourcing.

A popular new feature of the conference this year, live interactive polling, allows sessions moderators to pose questions to the audience. And this on-the-spot research of a top PR audience has generated some informative Twit-pics delving into these issues.

Before we get on with the highlights, remember to check this website tonight (Asia-Pacific time) for the winners of the PRWeek Awards Asia, which take place this evening following the conference.

Without further ado, here are some of the highlights of the morning at PR360Asia, as told exclusively through Tweets and in no particular order.

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