Aedhmar Hynes: Power List 2014

CEO, Text100

2014 rank: 50

In her 14 years at the helm, Aedhmar Hynes has grown Text100 into one of the largest independent tech agencies in the world during a period of intense change in the industry.

New York-based and Ireland-born Hynes has nurtured many deep and long-term relationships with clients such as IBM, Xerox, and Lenovo.

Last year Text100 teamed up with APCO Worldwide to win beleaguered handset manufacturer BlackBerry’s $10 million global PR account.

The win was a massive boon for the agency, which returned to double-digit growth in the North America region in 2013 for the first time since the financial crisis, with its 2013 revenue up 11.6%.

Hynes has been with Text100 for 20-plus years, starting in its London office before relocating to the US. A mother of four, she advocates a blend of family and work life, proving the success of one does not come at the expense of the other.

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