2014 rank: 35
2013 rank: 32
By Kim Hunter, president and CEO, Lagrant Communications
As head of corporate comms for the largest wireless company in the US, Torod spearheads Verizon Wireless’ brand and PR positioning as it evolves into an integrated global tech company.
An agency and in-house veteran, he is responsible for guiding Verizon through one of the most fierce competitive environments of the last decade, defending traditional marketing, and competing in emerging categories such as mobile commerce, big data, and mobile videos with Amazon, Facebook, and Google.
He has transcended boundaries throughout his career. Torod reports directly to Verizon’s CEO and has restructured the communications department into a truly integrated newsroom, redefined its competency model to align with this shift, and spearheads the "conscience of the company."
He champions a new digital analytics-focused competency model for the team, which creates interesting content that Verizon customers care about and distributes it in a really effective way. They are able to communicate with their customers and also drive more media coverage.
Moreover, Torod always takes time to give back to ethnic minority college students who are ready to embark on their future careers in advertising, marketing, or PR.