Don Baer: Power List 2014

CEO and worldwide chair, Burson-Marsteller

2014 rank: 33
2013 rank: 33

Burson-Marsteller’s revenue was flat in 2013, but under Don Baer’s leadership, the agency is beginning to turn a corner, based on its corporate reputation work for Amazon and Comcast/NBCUniversal, and crisis communications for Target in response to its data breach in December.

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